Top 10 Luxury American Watch Brands You Should Know

top 10 luxury American watch brands

We all know that owning a luxury watch is not just about telling the time, but also about showing your style and passion for great craftsmanship. And when it comes to American-made watches, there is definitely no shortage of fantastic brands that produce elegant timepieces that will make you feel and look like a million bucks.

Whether you’re a watch collector or just someone who appreciates the finer things in life, now’s the time to discover what makes these American luxury watch brands so special and exceptional. Trust me, by the end of this article, your “must-have” list will surely expand!

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See, over in the good ol’ US of A, we know a thing or two about luxury. Big cars, big houses, big… well, everything. And our watches ain’t no different. We got some brands out there that make the kind of timepieces you’d trade your firstborn for (I’m just jokin’, kinda…).

10 luxury watch brands from USA


Suitable For: Fashion-conscious individuals who appreciate a modern approach to classic watch designs.
Pricing Range: $400 – $2,000
Best Model: The Runwell Automatic

Shinola is based in Detroit, MI, and is well-known for creating stylish and reliable timepieces, as well as leather goods and bicycles. The watches are assembled in the USA with Swiss and imported parts. The Runwell Automatic is a perfect example of their attention to design, functionality, and quality. This model features a 45mm stainless steel case, automatic movement, and a versatile leather strap.

The dial includes Arabic numerals and a date function, making it a great option for daily wear or special occasions.

Weiss Watch Company

Suitable For: Enthusiasts looking for vintage-inspired designs with a modern twist.
Pricing Range: $1,000 – $5,000
Best Model: Weiss Standard Issue Field Watch

Weiss Watch Company is based in Los Angeles, CA, and all of its timepieces are handcrafted by its founder, Cameron Weiss. As an expert watchmaker, Weiss was inspired by classic American field watches from WWII. The Standard Issue Field Watch is a true testament to this inspiration, featuring a 316L stainless steel case, an automatic mechanical movement, and a hand-painted enamel dial. The watch boasts a sapphire exhibition case back, which showcases the inner workings of the timepiece.

Devon Works

Suitable For: Tech-savvy individuals looking for unique and innovative timepieces.
Pricing Range: $7,000 – $20,000
Best Model: Devon Tread 2 Timebelt

Devon Works, based in California, is known for its groundbreaking designs and advanced technology. Their Devon Tread 2 Timebelt is truly one-of-a-kind, featuring an electro-mechanical movement that uses belts to display the time. The time belts are made from a durable and attractive material called “Gelubo,” which ensures accuracy while keeping the watch lightweight. The 316L stainless steel case, a sapphire crystal, and eye-catching engineering make this a conversation starter.

RGM Watch Company

Suitable For: Watch collectors and enthusiasts who value traditional watchmaking techniques.
Pricing Range: $4,000 – $15,000
Best Model: RGM Model 222-RR

RGM Watch Company is based in Lancaster, PA, and is known for its combination of traditional craftsmanship and modern technology. The Model 222-RR is a tribute to the Pennsylvania railroads, featuring a 316L stainless steel case, Swiss-made automatic movement, and a beautiful dial showcasing the hours, minutes, seconds, and date. The black dial features a railroad-inspired design and intricate detail that sets this timepiece apart from others.


Suitable For: Modern professionals looking for a versatile and well-crafted timepiece.
Pricing Range: $3,000 – $6,000
Best Model: Niall GMT SS

Niall, headquartered in Kansas City, MO, was founded with the goal of creating fine timepieces with an everlasting aesthetic appeal. The Niall GMT SS is a perfect example, featuring a 40mm stainless steel case, a Swiss automatic movement, and a beautiful white enamel dial. The watch is designed to track two time zones simultaneously, making it a great option for frequent travelers.

Vortic Watch Company

Suitable For: Antique watch enthusiasts who appreciate modern updates and custom designs.
Pricing Range: $2,000 – $8,000
Best Model: The Artisan Series

Vortic Watch Company, based in Fort Collins, CO, is known for its unique approach to combining antique pocket watch parts with modern 3D-printed cases. The Artisan Series showcases old American pocket watch movements, meticulously restored and paired with a custom-fit titanium case, sapphire crystal, and leather strap. Each watch is one-of-a-kind and tells a story of American watchmaking history.

Oak & Oscar

Suitable For: Design-conscious individuals who appreciate unique and elegant watches.
Pricing Range: $1,500 – $4,000
Best Model: Jackson Flyback Chronograph

Oak & Oscar, based in Chicago, IL, creates unique and elegantly designed timepieces for the modern individual. The Jackson Flyback Chronograph includes a beautifully finished automatic movement, a 40mm stainless steel case, and a sapphire crystal exhibition case back. With its classy design and useful features such as a flyback chronograph and tachymeter, this watch is perfect for both casual wear and formal occasions.

Brew Watch Company

Suitable For: Modern watch enthusiasts who appreciate industrial and coffee-inspired designs.
Pricing Range: $300 – $1,000
Best Model: Brew Retrograph

Brew Watch Company, based in New York, NY, takes inspiration from classic espresso machines to create uniquely styled timepieces. The Retrograph is a coffee lover’s dream, featuring a brushed stainless steel case, a Japanese meca-quartz movement, and a bold dial with a pop of color. The retro design, combined with its top-notch construction, makes it an eye-catching piece ideal for daily wear.


Suitable For: Individuals seeking customizable timepieces with a contemporary design.
Pricing Range: $500 – $1,500
Best Model: Martenero Ace

Martenero, based in New York, NY, focuses on creating customizable, American-made watches with a modern design at an affordable price. The Ace model features a 42mm stainless steel case, reliable automatic movement, and a variety of dial options for customers to select. With a water resistance of 100 meters and a clean design, the Ace is as versatile as it is stylish.


Suitable For: Minimalists who appreciate clean and modern designs.
Pricing Range: $1,000 – $3,000
Best Model: Xetum Kendrick

Xetum, headquartered in San Francisco, CA, designs minimalist watches with a mid-century modern touch. The Kendrick model catches the eye with a sleek stainless steel case, automatic mechanical movement, and a simple black dial with contrasting hour markers. Designed for those who value modern simplicity, the Xetum Kendrick is perfect for both casual and professional settings.

These top 10 luxury watch brands from the USA showcase the perfect balance of traditional craftsmanship, innovative designs, and modern technology. There is undoubtedly an American-made watch for every taste, from heritage-inspired pieces to futuristic and unique timepieces. Explore these brands and admire the skill and passion that goes into crafting each exceptional watch.

Facts to Consider Before Buying a Luxury Watch Brands

Quality and craftsmanship

Premium watches are built with high-quality materials and crafted with precision by skilled watchmakers. They undergo rigorous testing to ensure their durability, reliability, and accuracy. In many cases, they are also built to be water-resistant and shock-resistant, giving you a watch that’s reliable and long-lasting.

Aesthetic appeal

Premium watches often feature exceptional designs, unique complications, and excellent finishing. They not only look stylish but also provide a strong statement of your personality and individual taste.

Brand reputation and heritage

Premium watch brands often have rich histories and storied traditions in watchmaking. Owning a premium watch from a well-known and respected brand allows you to become a part of that heritage.

Resale value

Premium watches tend to hold their value well over time. Some even increase in value due to limited production or historical significance. If you decide to sell your premium watch in the future, you may be able to recover a significant portion of your initial investment, or even profit from its sale.

Emotional value

A premium watch can hold sentimental value, especially when it is a gift or a family heirloom. Owning a premium watch can create cherished memories and become a symbol of significant life events and milestones.


Premium watches often come with additional complications and features that can be useful in daily life, such as a chronograph, calendar, or second-time zone.

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