Sustainable Luxury Watch Brands in 2023 [My Top 5 Pick]

Sustainable Luxury Watch Brands in 2023 [My Top 5 Pick]

Have you ever wondered, can luxury and sustainability go hand in hand? Can you own a piece of timeless artistry that doesn’t compromise the health of our planet? What if you could wear a luxury watch that told more than just the time, but also the tale of a healthier future?

Everyone is seeking sustainability in their purchases, and the same applies to luxurious watches too. With new brands entering the market and constant changes in the luxury watch industry, I’ve endeavored to identify some sustainable luxury watch brands you can consider.

Read my previous post – Top 10 Luxury American Watch Brands You Should Know

With growing awareness, statistics show that more than 60% of consumers now consider a brand’s environmental and social impact before making a purchase decision.

These brands are special. They show us luxury can be eco-friendly. Quality and care for our planet can go together. This is a new kind of luxury. It’s not just about gold or silver. It’s about caring for our world.

List of Top 5 Sustainable Luxury Watch Brands 2023

  1. IWC Schaffhausen
  2. Panerai
  3. Chopard
  4. Solios
  5. Bvlgari 

IWC Schaffhausen

WC prioritizes responsible sourcing, ensuring ethical materials. With initiatives like a 90% plastic reduction in packaging, IWC strives to leave a positive impact on the planet. 

Their dedication extends to protecting the ocean for over two decades, sourcing from RJC-certified suppliers, and implementing a “reusing and recycling” policy. Join IWC for elegant timepieces that embrace timeless elegance while preserving the environment.

At IWC, It is stated that being green is more than a concept, it’s a conscious effort. Choose IWC for luxury with a smaller carbon footprint and cherish moments while preserving our precious planet.

Design: IWC watches blend tradition and innovation. They are known for large cases, clear designs, and extra features.

Pricing Range: IWC watches can cost from a few thousand to tens of thousands of dollars. They’re an investment in style and quality.

Comfort: IWC watches are made for daily wear. They have premium straps and a well-balanced weight. They’re comfortable to wear all day.


Panerai, where Italian luxury and sustainability converge to create exceptional timepieces. Beyond exquisite craftsmanship and timeless designs, Panerai is deeply committed to making a positive impact on the environment.

As an Italian luxury watch brand, Panerai understands the importance of preserving our planet for future generations. They have taken significant steps to integrate sustainability into every aspect of their operations, from materials to manufacturing, with responsible practices at the core of what they do.

Panerai takes pride in introducing eco-friendly materials into their watchmaking process, carefully selecting sustainable resources to ensure each timepiece represents fine Italian artistry while contributing to a healthier planet.

Design: Panerai watches boast a unique, bold design. They’re known for large, cushion-shaped cases and luminous dials. The design often reflects a maritime heritage.

Pricing Range: Panerai watches can range from a couple thousand to over fifty thousand dollars. They’re a blend of Italian style and Swiss craftsmanship.

Comfort: Despite their size, Panerai watches are comfy. They’re well-weighted and the straps are high-quality, ensuring they sit well on the wrist.


Chopard, is a renowned Swiss luxury watchmaker that has embraced a sustainable journey with a heart for ethical practices. Beyond the exquisite timepieces they create, Chopard is committed to making a positive impact on the world around us.

At Chopard, luxury and responsibility go hand in hand. Their “The Journey to Sustainable Luxury” initiative reflects their dedication to using ethically sourced gold in their watches. By carefully selecting responsible sources for their precious materials, every Chopard timepiece represents not just elegance but also a commitment to a better world.

Design: Chopard watches mix classic and modern styles. They’re known for their precision and detail, with some featuring diamonds.

Pricing Range: Chopard watches vary in price from a few thousand to over a hundred thousand dollars. They represent Swiss luxury and craftsmanship.

Comfort: Chopard watches are comfortable for daily wear. Their fit is good and they’re made with quality materials, ensuring all-day comfort.


Solios is a contemporary and innovative brand that has gained recognition for its commitment to sustainability and stylish timepieces. Founded with a mission to combine fashion and environmental consciousness, Solios offers a unique range of minimalist and elegant watches.

What sets Solios apart is its dedication to sustainability throughout the entire manufacturing process.

Solios uses recycled and eco-friendly materials, such as stainless steel and recycled leather straps, to reduce its environmental footprint. By focusing on sustainable practices, Solios aims to contribute positively to the preservation of our planet.


Bvlgari, a renowned luxury brand, epitomizes timeless elegance and opulence. With a rich heritage dating back to 1884, Bvlgari has become synonymous with exceptional craftsmanship, exquisite jewelry, and high-end accessories. 

The brand’s name is synonymous with luxury and is often associated with celebrities and high-profile events. From their iconic Serpenti watches to their dazzling diamond creations, Bvlgari continues to captivate the world with its artistic flair and Italian finesse

Design: Bvlgari watches are iconic with a bold, Italian design. They stand out for their sleek lines and luxurious elements.

Pricing Range: Bvlgari watches can range from a couple thousand to well over fifty thousand dollars. They embody Italian elegance and quality.

Comfort: Despite their luxurious feel, Bvlgari watches are comfortable. They have a good weight balance and their straps are high-quality, ensuring a snug fit for daily wear.

Why Should You Choose a Sustainable Watch

1. Show You Care

Choosing a sustainable watch says you care about our planet. It’s not just a watch. It’s a sign of your commitment to nature.

2. Unique Styles

Sustainable watches come in many styles. They’re modern, classic, bold, or simple. You can find one that fits your style perfectly.

3. Better Materials

These watches are made from eco-friendly materials. They’re not harmful to our planet. You can wear them knowing you’re doing good.

4. Durability

Sustainable watches are built to last. They’re durable and can stand the test of time.

5. Feel Good Factor

When you wear a sustainable watch, you feel good. You know you’re part of a bigger cause.

Let’s Conclude

The future of luxury watchmaking is embracing sustainability, and these top five brands exemplify elegance with ethical responsibility. In 2023, IWC Schaffhausen, Panerai, Chopard, Solios, and Bvlgari lead the way in sustainable luxury, inspiring a new era of conscious timekeeping.

Similar Posts